Marketplace & SEO Specialist

Join Papelaria as a Marketplace & SEO Specialist and play a pivotal role in driving the growth of our Batik Fashion brand through strategic online marketplace management and search engine optimization. Based in the vibrant regions of Bali, you will be responsible for maximizing our online presence and sales across various platforms such as Shopee, Tokopedia, and Lazada. With a focus on data-driven strategies and continuous improvement, you will help us achieve our sales targets and enhance our brand's visibility in the competitive fashion market.

Papelaria is a leading Batik Fashion brand in Bali, known for its unique and high-quality products. We are looking for a passionate and detail-oriented individual who can leverage their expertise in marketplace management and SEO to help us grow and succeed. If you are eager to make a difference and contribute to the success of a dynamic and innovative brand, we invite you to apply for this exciting opportunity.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize our online store presence on Shopee, Tokopedia, and Lazada, ensuring maximum visibility and sales.
• Conduct keyword research and implement SEO strategies to improve our search engine rankings and organic traffic.
• Monitor and analyze marketplace performance metrics, such as conversion rates, click-through rates, and customer acquisition costs.
• Create and manage product listings, including high-quality images, detailed descriptions, and competitive pricing strategies.
• Develop and implement marketing campaigns to drive traffic and sales, including social media marketing, email marketing, and paid advertising.
• Collaborate with the marketing and sales teams to ensure cohesive and effective online and offline strategies.
• Stay up-to-date with industry trends, best practices, and new tools in marketplace management and SEO.
• Provide regular reports and insights to the management team to support data-driven decision-making.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketplace management and SEO, with a proven track record of success.
• Proficient in using tools such as Google Analytics, Google Search Console, and SEMrush for SEO and marketplace analysis.
• Strong understanding of e-commerce platforms and marketplace algorithms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Fluent in both English and Bahasa Indonesia.
• Creative and strategic thinker with a passion for fashion and Batik.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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